Recently, the news of Nanchuan District's participation in the second season of CCTV's "Charming China Town" has once again aroused concern. "Jinfoshan Funanchuan" has become a "star" in the hearts of tourists both inside and outside the city through the CCTV platform. During the past Dragon Boat Festival, many tourists visited Jinfo Mountain, and the "Twelve Golden Hairpins" Grand View Garden, Shanwangping, Star Hot Spring and other scenic spots were also popular and full of fun. Behind the booming tourism, it shows the development and upgrading of tourism in Nanchuan.In recent years, Nanchuan not only pays attention to the whole season experience and sings the "Four Seasons Song" of tourism, but also constantly enriches the supply of tourism products, promotes the integration of business forms, extends the industrial chain, and makes tourists feel that "tourism makes life better". According to the relevant person in charge of Nanchuan District, Chongqing's tourism development is getting better and better, Nanchuan tourism is also ready to start, there are many "good plays" in the future. In order to increase the beauty and temperament of Chongqing's "city of mountains and rivers and beautiful land", Nanchuan started the development and upgrading of tourism industry, relying on the integration of urban and rural development to expand the new space for tourism development, and further polish the "golden signboard".

Cohesion-Quality Tour Makes Tourists Feel More In this era of mass tourism, the pursuit of tourists is not limited to taking pictures of scenic spots, no longer satisfied with the stylized assembly line service, but more hope to get a full-sensory, multi-trigger leisure experience. How to "sew up" the cracks between tourism consumption demand and limited supply? How to make tourists feel more "feeling" when traveling in Nanchuan? For Nanchuan, the upgrading and development of tourism is imperative.Nanchuan is rich in tourism resources, and Jinfo Mountain has "gold-lettered signboards" such as "World Natural Heritage", "National 5A Scenic Spot", "National Scenic Spot", the "National Nature Reserve" and the "National Forest Park". With the increasing popularity brought by tourism brands, Nanchuan has also created two major tourism rings, namely "South and North". In the south, Jinfo Mountain is the core, forming a world natural heritage sightseeing, leisure vacation, customs experience tourism ring line, and in the north, Daguan-Lixiang Lake is the core to form an ecological rural leisure ring line.With Jinfo Mountain as the guide, the "Twelve Golden Hairpins" Grand View Garden, Shanwangping Karst National Ecological Park, Lixiang Lake, Shenlong Gorge and other scenic spots are all beautiful, which makes Nanchuan's tourism competitiveness and environmental competitiveness significantly enhanced, and the scale of the tourism market continues to expand. This year, Nanchuan put forward the idea of integrated development of urban and rural areas, which answered the question of how to do and how to do global tourism, and also responded to the individualized and diversified tourism needs of tourists.

Integration-The global tourism picture of Jingcheng Town is becoming clearer and clearer. What is the integration of urban and rural development? The relevant person in charge of Nanchuan District said that with the concept of "integration of scenic city and scenic village", the scenic spot, city and village should be considered in an all-round way, integrated planning, integrated construction and integrated service, with Jinfo Mountain scenic spot and "Twelve Golden Hairpins" Grand View Garden as two major plates, and with the urban area as the link point, the "Jinfo Mountain-Urban Area-Grand View Garden" should be constructed.Promote the dislocation development, integration and complementarity of Jingcheng and rural areas. The integration of urban and rural areas has awakened the upgrading of global tourism. With mountains as the bone, Nanchuan is implementing the "Jinfo Mountain + Spring, Summer, Autumn and Winter" tourism product promotion campaign, making every effort to create five thematic tourism products featuring snow skiing, summer leisure, health preservation of traditional Chinese medicine, mountain outdoor sports and Zen culture. At the same time, we should tell good cultural stories throughout the whole process of tourism development in Jinfo Mountain, and use bamboo culture, tea culture, traditional Chinese medicine culture and Buddhist culture to make Jinfo Mountain "live".Taking the city as the bottom, relying on the hydrophilic landscape of "Three Rivers and Six Banks" and the three major urban parks, Nanchuan integrates the good scenery of mountains and rivers into the city, so that the city is close to mountains, rivers and nature. In addition to focusing on the protection and development of historical and cultural sites such as Yinzi Temple, Longyan City and the "Third Line" site, the area will also build riverside urban leisure blocks, Yonglongshan City Viewing Platform and so on, and strive to form a city impression of "to Nanchuan to scenic spots". Taking the village as the vein, based on the location advantages, pastoral scenery and folk customs of the "Twelve Golden Hairpins" Grand View Garden, a national modern agricultural demonstration area, Nanchuan has built it into a "golden flower" of rural tourism in Chongqing. At the same time, guided by the Grand View Garden, we should cultivate rural tourism products such as flower and fruit picking, sports and fitness, health preservation of traditional Chinese medicine, rural hotels and characteristic residential quarters, promote the deep integration of agriculture and tourism, and form a rural tourism development pattern of one town, one product and one hundred villages.

Innovation-Activating and Upgrading Kinetic Energy to Enhance International Influence Promoting the integration of urban and rural areas is a strategic choice for the upgrading and development of Nanchuan's tourism industry. From "point power" to "blossom everywhere", Nanchuan should innovate and improve its quality from the aspects of strategic layout, planning and design, construction and demonstration, so as to create a higher quality tourism experience for tourists as a footnote, promote the real upgrading of Nanchuan tourism, let the world enter Nanchuan, and let Nanchuan go to the world. How does Nanchuan tourism "March" into the world tourism market?Adhering to the red line of ecological protection and taking the integrated development of urban and rural areas as the main line, Nanchuan has made great efforts to build Jinfo Mountain into an international tourist resort. On the one hand, it has expanded the source of international tourists, on the other hand, it has deepened international cooperation. At present, significant progress has been made in the ice and snow project of Jinfo Mountain in cooperation with Austria and the project of Jinfo Mountain Cultural Industrial Park in cooperation with Singapore. In addition, Nanchuan's annual Jinfo Mountain International Mountaineering Competition, Jinfo Mountain Outdoor Sports International Rescue Competition and Grand View Garden Pastoral Marathon will further enhance its international influence."Jinfo Mountain is only the first step to the world." According to the relevant person in charge of Nanchuan, based on the integrated development of urban and rural areas, Nanchuan will implement key tourism projects with a total investment of nearly 60 billion yuan and ten major tourism complexes as the focus, forming a new tourism growth point and momentum. In the future, Nanchuan will have more tourism brands to go out and attract more tourists from home and abroad to experience the new charm, excellent service and high quality of Nanchuan tourism in festival tours, sightseeing tours, research tours, recreation tours, hot spring tours, summer resorts, fitness tours and ice and snow tours.